Freedom of Expression

NIMCJ Media Consumption Survey During National Lockdown Due to COVID-19 from Dr. Shashikant Bhagat

Use of Social Media by Urban Indian Youth and its impact on Social Behavior from Dr. Shashikant Bhagat

“Creating the web was really an act of desperation, because the situation without it was very difficult when I was working at CERN later. Most of the technology involved in the web, like the hypertext, like the internet, multifront text objects.” – Tim Berners Lee Present Understanding World Wide Web (WWW) and What You See Is What You Get ( WYSIWYG ),  this two popular term in which the whole world is surrounded by 24x7 in present time especially creating, sending and receiving information without any geographical or physical boundaries. Tim Berners Lee has projected that the whole world will communicate using digital devices and create ‘Mines of Information (MoI)’. In the never before situation of novel coronavirus COVID-19 outbreak, every single entity getting everything about negative, positive and casualty information of COVID-19. And millions of digital and social sites are engaged in providing suggestions and solutions to fight against the novel coronavirus outbreak.

"Information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution." – Defined Public Relations (PR) by Edward Bernays, Father of World PR There is a say in public relations profession that “PR is everything and everything is in PR”. Here everything, needless to purport that PR is the driving force of persuasion management in this competitive world where reality is being spin everyday by the individual and company. The definition given by Edward Bernays highlights following notation about public relations profession – 1.       Persuasion of attitudes and changing behavior of public is a major aspect of public Relations. 2    PR seeks favourable public opinion of an institution by both internal and external publics. Public opinion is like customer opinion which gives higher satisfaction level to everyo

The world is experiencing unprecedented 24x7 engagements of mass media to fight against COVID-19 outbreak. Media has been playing an unmatched role for providing real-time information to the masses about this outbreak from around the world in our fingertips (smart digital devices). Our communication warriors are using all innovative tools and techniques to inform the home insiders and corona warriors who are relentlessly working at different quarantine centers in India and other countries.   Let’s understand the mass communication in brief:                                                                         Communication Professor DeFleur and Dennis (1993) has defined the mass communication, “It is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in large and diverse audience in an attempt to influence them in a variety of ways”. In this definition, the focus is on message dissemi

Ahmedabad, April 2, 2020: India being the third  largest emerging country for startups in the world after the United States of America and England. According to the Government startup portal, there are 79,783 startups, 563 mentors and 565 incubators are exits in the country. Startups have poised in the Indian business ecosystem. This national lockdown due to novel coronavirus outbreak has impacted a huge loss to the common man to the established business & flourishing industries. World Economists already have predicted the results of the COVID-19 outbreak and signaled vulnerable situations of an economic slowdown. Small and Medium Enterprises (SMEs) industries and startups which are contributing around 30% of India’s GDP will have to start with a new approach. But, we can see this outbreak as multiple opportunities to many startups, if they are able to grab in a pragmatic manner with the right attitude, they will grow like never before. First of all, under this globa