Freedom of Expression

"Information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution." – Defined Public Relations (PR) by Edward Bernays, Father of World PR There is a say in public relations profession that “PR is everything and everything is in PR”. Here everything, needless to purport that PR is the driving force of persuasion management in this competitive world where reality is being spin everyday by the individual and company. The definition given by Edward Bernays highlights following notation about public relations profession – 1.       Persuasion of attitudes and changing behavior of public is a major aspect of public Relations. 2    PR seeks favourable public opinion of an institution by both internal and external publics. Public opinion is like customer opinion which gives higher sati...

The world is experiencing unprecedented 24x7 engagements of mass media to fight against COVID-19 outbreak. Media has been playing an unmatched role for providing real-time information to the masses about this outbreak from around the world in our fingertips (smart digital devices). Our communication warriors are using all innovative tools and techniques to inform the home insiders and corona warriors who are relentlessly working at different quarantine centers in India and other countries.   Let’s understand the mass communication in brief:                                                                         Communication Professor DeFleur and Dennis (1993) has defined the mass communication, “It is a process in which professional communicators use media to disseminate messages widely, rapid...