Print media a tool for reader’s decision making: A Research Study
Courtesy:Google Image Theories of Press
Theories of Mass Media from Shashikant Bhagat
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PR is more or less tend to be a magaement process rather than involving in other discipline. India PR industry is growing at an annual rate of 32-35% and likely to grow more than as estimated rate. Its siz to over US$10.56 billion by 2012 from over US$ 6 billion presently since corporates are relying more on PR professional to hike their brand imge to take maximum benefits of current economic boom and ofcourse the credibility demand that presently demeaning its importance from exemplary complex issues. These findings are arrived at a random survey carried out by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) on "PR and ITS Future Prospects" in which over 500 PR professionals views were interviewed however. adds that a result of growing opportunites costs in PR industry. Releasing its findings, the ASSOCHAM Secretary General, Mr. D S Rawat said that over 90% of PR professional at entry levels with enthusiasm an...
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