UIDAI: A Future Mass Communication Tool
Mass Communication occurs when a samll number of people send messages to a large, anonymous and usually heterogeneous audience through the use of specialized communication media. The units of analysis for mass communication are the messages, the mediums, and the audience. Mass Communication studies the uses and effects of the media by many as opposed to the study of human interaction as in other communication contexts. In the era of libralization, globalization and privatization, Indian policy makers at various levels are surprised by a new phenomenon in form of challenges & opportunities. As the growth rate of the economy treated like sharemarket's benchmarking system and took off to seven percent, nine percent even more year after year. The government could pump in far more crores and crores of rupees into various developmental projects and make them become bigger than was thought possible earlier. In this juncture where UIDAI(Unique Identification Authority of India) or AA
