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Showing posts from February, 2014

Indian Media Centre, Ahmedabad Chapter

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                                                  Press or Media or sometimes also refers to 'the agency of interpersonal communication' play multi-dimensional and multi-functional role towards the shaping, nurturing, constructing & re-constructing living as well non-living things by reporting the in a manner.  While reporting things in a respective medium, most of the time media follow 5'W and 1'H comprises of What,When, Why, Where, Who/Whom and How. In short media people ask to questions to get into details of the story but the forgot their own introspection that why if i am raising a question, there are three fingers also raising on me asking what is your assessment? And this is very legitimate question to the media people. After all, the point is we look into ourselves which alarms the following concern: 1. Professionalism and ethics; 2. In-service training of media professionals, including those in Ad, PR/CC or Marketing Comm. etc; 3. Impr