Freedom of Expression

Industry 4.0 principle from Dr. Shashikant Bhagat

NIMCJ Media Consumption Survey During National Lockdown Due to COVID-19 from Dr. Shashikant Bhagat

Use of Social Media by Urban Indian Youth and its impact on Social Behavior from Dr. Shashikant Bhagat

“Creating the web was really an act of desperation, because the situation without it was very difficult when I was working at CERN later. Most of the technology involved in the web, like the hypertext, like the internet, multifront text objects.” – Tim Berners Lee Present Understanding World Wide Web (WWW) and What You See Is What You Get ( WYSIWYG ),  this two popular term in which the whole world is surrounded by 24x7 in present time especially creating, sending and receiving information without any geographical or physical boundaries. Tim Berners Lee has projected that the whole world will communicate using digital devices and create ‘Mines of Information (MoI)’. In the never before situation of novel coronavirus COVID-19 outbreak, every single entity getting everything about negative, positive and casualty information of COVID-19. And millions of digital and social sites are engaged in providing suggestions and solutions to fight against the novel coronavirus outbre...

"Information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution." – Defined Public Relations (PR) by Edward Bernays, Father of World PR There is a say in public relations profession that “PR is everything and everything is in PR”. Here everything, needless to purport that PR is the driving force of persuasion management in this competitive world where reality is being spin everyday by the individual and company. The definition given by Edward Bernays highlights following notation about public relations profession – 1.       Persuasion of attitudes and changing behavior of public is a major aspect of public Relations. 2    PR seeks favourable public opinion of an institution by both internal and external publics. Public opinion is like customer opinion which gives higher sati...

The world is experiencing unprecedented 24x7 engagements of mass media to fight against COVID-19 outbreak. Media has been playing an unmatched role for providing real-time information to the masses about this outbreak from around the world in our fingertips (smart digital devices). Our communication warriors are using all innovative tools and techniques to inform the home insiders and corona warriors who are relentlessly working at different quarantine centers in India and other countries.   Let’s understand the mass communication in brief:                                                                         Communication Professor DeFleur and Dennis (1993) has defined the mass communication, “It is a process in which professional communicators use media to disseminate messages widely, rapid...

Ahmedabad, April 2, 2020: India being the third  largest emerging country for startups in the world after the United States of America and England. According to the Government startup portal, there are 79,783 startups, 563 mentors and 565 incubators are exits in the country. Startups have poised in the Indian business ecosystem. This national lockdown due to novel coronavirus outbreak has impacted a huge loss to the common man to the established business & flourishing industries. World Economists already have predicted the results of the COVID-19 outbreak and signaled vulnerable situations of an economic slowdown. Small and Medium Enterprises (SMEs) industries and startups which are contributing around 30% of India’s GDP will have to start with a new approach. But, we can see this outbreak as multiple opportunities to many startups, if they are able to grab in a pragmatic manner with the right attitude, they will grow like never before. First of all, under this g...

Ahmedabad, April 1, 2020: We are very much aware that COVID-19 has silenced everything from man to machinery, only nature is very active. But, tourism that is close to nature and people always to go discover and explore nature’s beauty, travel & tourism is the only carrier through which people travel to explore. Tourism Industry is entering a great crisis due to the worldwide panic of Coronavirus. Duration and scope still unknown, which is leading to the stock market crash continued for a week to all the giants of the sector. Impact of the COVID-19 on world tourism is unquestionable, and the authorities' forecasts are based on previous experiences with similar crises such as that of SARS or H1N1. The coronavirus outbreak that has spread to all continents barring Antarctica has brought the travel and tourism sector to a standstill. There is a global scare. It is not just about India. People are not wanting to step out anywhere. If the entire economy is getting impacted...

COVID-19: Story-03 Ahmedabad, March 31, 2020: Prime Minister Narendra Modi on Sunday said that people should utilize the COVID-19 lockdown period to connect with themselves, their family and also with their passion. "This time of crisis will not only give you an opportunity to connect with yourself but will also be able to connect with your passion. "You will also get an opportunity to connect with your friends and family members," PM Modi said addressing the 63rd edition of Mann Ki Baat program on All India Radio (AIR). “I saw on social media, that many people took out their musical instruments like tabla and veena that were lying unused for years and started practicing on them. You too can do that," the Prime Minister said. Spiritual guru like Sri Sri Ravishankar doing live meditation every day to all of us at 12.pm noon and 7: 30.pm evening and making us communicative with our soul. Likewise, many other Yoga trainers, motivational guru (speaker), busin...

COVID-19 Story-2: Breaking news: Getting more information about Coronavirus (Fears, Rumours, Nightmares: How our society is dealing with the reality of coronavirus?) Ahmedabad, March 30, 2020: Breaking news is now more important than ever before especially when people want to know the real-time information in form of authentic facts and figure from the reliable source now matter whether it is coming from the public, private or social media. When open Google search one can clearly see the third category search i.e Get more information about Coronavirus, it says that people search regular updates from across the world. Breaking news is like a media fascinated term that appeared 24x7 on TV news channels and Digital News platforms from websites to apps. This is time that one can feel the difference between fake news and real news. Journalism is more craft than a profession and to break news as breaking news required a news sense before disseminating on the public d...

Use of Social Media for Promoting Health Education based on the Uses and Gratification Theory from Shashikant Bhagat

Social Media and Fake News (Contents): Impact and Challenges from Shashikant Bhagat

Ahmedabad, March 28 2020: Nature has played a wonderful game with all of us! Within a few days, Nature controlled over all our mischief/misbehavior/wrongdoings. Man created with huge expenses - Roads, transport facilities, bus transportation, railways, airplanes and now all are useless – it cost nothing at all! Having taken the human race hostage for four months, nature indirectly stated, "This earth is the shared property of all creatures; it is not for humans alone." Wherever I am (human) - in USA, in India, in Sudan, in Italy, in China - Whoever I am Christian, Hindu, Muslim or anybody – Whatever my position a Prime Minister or a Big Business Tycoon or Hollywood Hero or a Small Sweeper – I become One Man – I speak one language only - Corona… Nature showed us our place and told us “Do not go against the laws of nature, otherwise, things will not be natural i.e Beside the Point. Nature has united humanity, Nature has united the world. Right now, we are experi...