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Showing posts from 2011

Web 1.O-2.O-3.O-4.O

Web 1.0 2.0-3.0-4.0 Overview View more presentations from Shashi04 .

Internet Overview

Internet Technology Basics View more presentations from Shashi04 .

Writing for Web

Net Journalism View more presentations from Shashi04 .

New Media

New Media View more presentations from Shashi04 .

(People.....Politics....Parliament) = A Good Country = How?

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People: Persons, whether men, women, or children, considered as numerable individuals forming a group. Politics: The result of all activity which brings happiness, prosperity , development , up gradation of stander of leaving of all society is the meaning of politics. Politics is a process by which groups of people make collective decisions. The term is generally applied to behavior within civil governments, but politics has been observed in other group interactions, including corporate, academic, and religious institutions. It consists of "social relations involving authority or power"and refers to the regulation of a political unit, and to the methods and tactics used to formulate and apply policy Parliament: An Assembly of the representatives of a political nation or people, often the supreme legislative authority. Country: A territory distinguished by its people, culture, language, geography etc. Let me allow to say something about politics of o...

UIDAI: A Future Mass Communication Tool

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Mass Communication occurs when a samll number of people send messages to a large, anonymous and usually heterogeneous audience through the use of specialized communication media. The units of analysis for mass communication are the messages, the mediums, and the audience. Mass Communication studies the uses and effects of the media by many as opposed to the study of human interaction as in other communication contexts. In the era of libralization, globalization and privatization, Indian policy makers at various levels are surprised by a new phenomenon in form of challenges & opportunities. As the growth rate of the economy treated like sharemarket's benchmarking system and took off to seven percent, nine percent even more year after year. The government could pump in far more crores and crores of rupees into various developmental projects and make them become bigger than was thought possible earlier. In this juncture where UIDAI(Unique Identification Autho...

Governmental Status of Indian States As on 24/06/2011

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Chief minister View more documents from Shashi04 .

Free E-mail Services

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Make an instant message and send it to recipient has been a long lasting and continuous activity of mankind. As we know that medium is the message but entering of new media tool so called email or e-mail has changed digitally exchange of messages across the globe. In simply e-mail is a method of exchanging digital message from an author to one or more recipients. Some early email systems required the author and receipent both be online at the same time, today's e-mail systems are based on a store-and-forward model. If you are looking for a free email service with plenty of storage, effective spam filtering, a fast and productive interface, desktop email program as well as mobile access, and more. Here you can find some top free email services: - 1. Gmail: It is the google approach to email, chat and social networking. Practically unlimited free online storage allows you to collect all your messages, and Gmail's simple but very smart interfaces lets you find them precisely...

Introduction to E-Commerce

E-Commerce View more presentations from Shashi04 .

Introduction to Search Engine Optimization

Search Engine Optimization View more presentations from Shashi04 .

Professional Courses lure in State Government

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Some more steps are being initated by Indian's states to promote higher & professional courses like engineering, management, social welfare, journalism and mass communication and stipend will be paid to those interns doing students. The Haryana government has decided to provide paid intership to students of professional courses in different sections of the School Education Department in the State. We also hoping that by next coming years other states also look forward to start such healthy steps to entice and promote good professional courses. Accordings to IANS report, Haryana Education Minister Geeta Bhukkal said that "Students, who complete their studies in April 2011, will be absorbed as interns for projects such as quality initiative coordinators, community mobilisers and information communication technology coordinator". All the interns will be paid a monthly stipend of Rs.15,000 and their intership will be extended up to one year. The students will als...

Women Empowerment & ICT.ppt

Women Empowerment & ICT View more presentations from Shashi04 .

Women Empowerment & ICT

Women Empowerment & ICT View more documents from Shashi04 .

“Ethics in Media (The Relevance of Copy Right Act in Media)”

Ethics in media View more documents from Shashi04 .

“Convergence of Internet and Television – A Legal Perspective”

Convergence View more documents from Shashi04 .

“Use & Abuse of Children in Advertising: The Legal Perspective”

Use & Abuse of Children View more documents from Shashi04 .

“Media Coverage Packages”: Maharashtra Assembly Election-2009

Media coverage package View more documents from Shashi04 .

PR & Its growth in India: ASSOCHAM Survey

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PR is more or less tend to be a magaement process rather than involving in other discipline. India PR industry is growing at an annual rate of 32-35% and likely to grow more than as estimated rate. Its siz to over US$10.56 billion by 2012 from over US$ 6 billion presently since corporates are relying more on PR professional to hike their brand imge to take maximum benefits of current economic boom and ofcourse the credibility demand that presently demeaning its importance from exemplary complex issues.   These findings are arrived at a random survey carried out by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) on "PR and ITS Future Prospects" in which over 500 PR professionals views were interviewed however. adds that a result of growing opportunites costs in PR industry. Releasing its findings, the ASSOCHAM Secretary General, Mr. D S Rawat said that over 90% of PR professional at entry levels with enthusiasm an...

Contd...ITMN Theory & PR.

12. New Media: The Computer The word processor The Internet E-mail Video Conference Video Magazine Internet news release Fax The website Podcasts Blogs Twitter, other social networking sites Desktop Publishing Discussion groups Portal Public Kiosks Online Journal E-magazine/Journal/e-zine Corporate Intranet/Internet Wikis RSS (Really Simple Syndication) Online Conference and Debates Interactive websites Online message boards Voice mail text/multimedia messaging Satellite media tours all kind of website 13. Non-Verbal Communication: Body angle Smile vis-a-vis Skin Colour Arms Hands Legs Gestures All six sense Note: All mentioned tools are only on basis of contemporary demand/supply in the PR industries. It may be standard or explicit to be fitted in every communication format.

4P+4C=4(P+C)=Contemporary Democracy

"We shall have a new birth right of freedom when we born on this earth--and the government  of the people, by the people, for the people, shall not perish from the earth". Democracy can be of several types like-Parliamentary, Presidential and Direct. In Direct democracy, sovereignty is lodged in the assembly of all citizens who choose to participate. Let's take a note on how contemporary democracy in country like India is functioning...               4P                                   4C___________ People            ------       Criminalisation People            ------       Co...

(Shuffle+Re-shuffle=UPA Government)@ What next?.............

Hello to everyone. Today I would like to highlight the reckoning sanpshot of newly re-shuffling of UPA government. Let's take a look now: - 1. Cabinet Changes: -          Minister's Name                (Gets-Ministery) Virbhadra Singh                  Small and Medium Enterprises Jaipal Reddy                       Petroleum & Gas C.P. Joshi                           Road Pawan Bansal                     Parliament Affairs 2....

Contd...ITMN Theory & PR.

7. Audio-Visual Media (Film): - Corporate Film Documentary Film Feature film-short feature films Animation film Video film News Magazines Cartoon films Quickies - (2-3 minutes) Film Strips Film Slides Electronic signs Neon signs Script writing Film library PR films Ad films Tele-films Film festivals Specialized audiece films - Youth, children, farmers Film shows 8. Photographs: - Press publicity photographs Product publicity photographs Photo feature News photos with press releases Photos for TV Photos in publications, exhibitions and ads Pictorial albums Photo contests Illustrations 9. Corporate Publications: - House journal (internal & external) Corporate profile brochure Annual Report Pamphlet Leaflet Newsletter Direct mail Posters, pictorials Stickers-badges Folders Catalogues Diaries Wall Calendars Table Calendars Pictorial albums Broadsheets Tabloids Wall Newspaper Showcards Product literture Books Booklets Handbooks Gree...

Contd...ITMN Theory & PR.

3. Traditional Folk Media :- Puppets Songs Dances Drama Street Plays Bhajans Keertans Magic Yakshagana (Karnataka) Burrakatha (Andhra Pradesh) Garba (Gujarat) Tamasha (Maharashtra) Balus (West Bengal) 4. Print Media (Newspapers) Press Release Features and Article Letters to the Editor Rejoinder or Clarification Press Conference Press Interviews-one-to-one briefing Press Tour Press Enquiries Press Kit Press Photo Factsheet Backgrounder Complaint with Press Council of India Press Clippings service (Media monitoring) Advance copies of speeches with embargo Daily Engagement Column Curtain Raiser Press Reception Specialized columns and specialized newspapers (commerce, business and sports) Media Advisories Guest Editorials Advertorials 5. Electronic Media (Radio) : - News & Current Affairs Media Release (Audio) Radio Newsreel Talks Radio Public Service Announcement Radio Interviews Radio Features Phone-in-programe Panel discussions Entert...

ITMN Theory of Gandhian Communication & PR

ITMN stands for -                      I - Intra and Interpersonal media (i.e meditation, word of mouth)                      T - Traditional Folk art media (i.e Bhajans, dance, drama, street plays, puppets)                      M - Mass Media (i.e press, radio, TV, film)                      N - New Media (i.e Internet, e-mail, blogs, twitter) This theory mainly used by Mahatma Gandhi during freedom struggle to mobilize the public opinion against British Colonial Rule. It is very useful to make better media strategy no matter whatever medium we use to transmit the message. Now, let'...