Contd...ITMN Theory & PR.

3. Traditional Folk Media :-

• Puppets
• Songs
• Dances
• Drama
• Street Plays
• Bhajans
• Keertans
• Magic
• Yakshagana (Karnataka)
• Burrakatha (Andhra Pradesh)
• Garba (Gujarat)
• Tamasha (Maharashtra)
• Balus (West Bengal)

4. Print Media (Newspapers)

• Press Release
• Features and Article
• Letters to the Editor
• Rejoinder or Clarification
• Press Conference
• Press Interviews-one-to-one briefing
• Press Tour
• Press Enquiries
• Press Kit
• Press Photo
• Factsheet
• Backgrounder
• Complaint with Press Council of India
• Press Clippings service (Media monitoring)
• Advance copies of speeches with embargo
• Daily Engagement Column
• Curtain Raiser
• Press Reception
• Specialized columns and specialized newspapers (commerce, business and sports)
• Media Advisories
• Guest Editorials
• Advertorials

5. Electronic Media (Radio) : -

• News & Current Affairs
• Media Release (Audio)
• Radio Newsreel
• Talks
• Radio Public Service Announcement
• Radio Interviews
• Radio Features
• Phone-in-programe
• Panel discussions
• Entertainment-Sponsored Programmes
• Radio Commercials
• Specialized audience programe - women, children, youth, farmers, industrial workers, sports)
• Script Writing
• Audience Research Programme

6. Television :-

• News & Current Affairs
• Video news release
• TV public service announcement
• Talk shows-magazine shows
• Talks
• Panel discussions
• Phone-in-programme
• Cable TV network
• Spot commercials
• Video films
• Magazine programme
• Documentary
• Specialized audience programe - women, children, youth, farmers, industrial workers, sports)
• E-media kit
• Script writing
• Audience research programme

                                                                                          ....will continue in next session........