Contd...ITMN Theory & PR.

3. Traditional Folk Media :-
  • Puppets
  • Songs
  • Dances
  • Drama
  • Street Plays
  • Bhajans
  • Keertans
  • Magic
  • Yakshagana (Karnataka)
  • Burrakatha (Andhra Pradesh)
  • Garba (Gujarat)
  • Tamasha (Maharashtra)
  • Balus (West Bengal)
4. Print Media (Newspapers)

  • Press Release
  • Features and Article
  • Letters to the Editor
  • Rejoinder or Clarification
  • Press Conference
  • Press Interviews-one-to-one briefing
  • Press Tour
  • Press Enquiries
  • Press Kit
  • Press Photo
  • Factsheet
  • Backgrounder
  • Complaint with Press Council of India
  • Press Clippings service (Media monitoring)
  • Advance copies of speeches with embargo
  • Daily Engagement Column
  • Curtain Raiser
  • Press Reception
  • Specialized columns and specialized newspapers (commerce, business and sports)
  • Media Advisories
  • Guest Editorials
  • Advertorials
5. Electronic Media (Radio) : -

  • News & Current Affairs
  • Media Release (Audio)
  • Radio Newsreel
  • Talks
  • Radio Public Service Announcement
  • Radio Interviews
  • Radio Features
  • Phone-in-programe
  • Panel discussions
  • Entertainment-Sponsored Programmes
  • Radio Commercials
  • Specialized audience programe - women, children, youth, farmers, industrial workers, sports)
  • Script Writing
  • Audience Research Programme
6. Television :-

  • News & Current Affairs
  • Video news release
  • TV public service announcement
  • Talk shows-magazine shows
  • Talks
  • Panel discussions
  • Phone-in-programme
  • Cable TV network
  • Spot commercials
  • Video films
  • Magazine programme
  • Documentary
  • Specialized audience programe - women, children, youth, farmers, industrial workers, sports)
  • E-media kit
  • Script writing
  • Audience research programme

                                                                                          ....will continue in next session........

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