ITMN Theory of Gandhian Communication & PR

ITMN stands for -

                     I - Intra and Interpersonal media (i.e meditation, word of mouth)
                     T - Traditional Folk art media (i.e Bhajans, dance, drama, street plays, puppets)
                     M - Mass Media (i.e press, radio, TV, film)
                     N - New Media (i.e Internet, e-mail, blogs, twitter)
This theory mainly used by Mahatma Gandhi during freedom struggle to mobilize the public opinion against British Colonial Rule. It is very useful to make better media strategy no matter whatever medium we use to transmit the message. Now, let's get into the medium-wise segments that offers certain tactics that have to be used depending on the nature of message and audience: -

1. Intrapersonal Communication Media: -  

As we know that people communicate with others is closely linked to how they communicate with themselves. Elements include -
  • Meditation (to know Inner Reality)
  • Talking & Listening to oneself
  • Self-view-self-concept or self insight based on internal and external stimuli.
2. Interperosnal Communication Media: -

Elements are -
  • Face-to-face techniques
  • Public Meeting
  • Group Discussion
  • Speeches
  • Lectures
  • Whispering Campaign
  • Rumours - grapewine
  • Seminars
  • Annual General Meeting
  • Panel Discussions
  • Speakers's Bureau
  • Badges
  • Public Address Equipment
  • Social Events
  • Hospitality
  • Roundtable Conference
  • Meet the customers
  • Open House
  • Event Management
  • Conference - internal staff
  • Information gathering - Interviews
  • Grievance interviews
  • Briefings
  • Awards Ceremonies
  • Private Breakfasts
  • Lunches, roundtabl dinners
  • Telling-and listening
  • Lobbying
  • Community Relations
  • 3rd party Endorsement
  • Quality Circle Counselling
  • Telephone
                                                                                 .......will continue it in next session......

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