Contd...ITMN Theory & PR.

7. Audio-Visual Media (Film): -

• Corporate Film
• Documentary Film
• Feature film-short feature films
• Animation film
• Video film
• News Magazines
• Cartoon films
• Quickies - (2-3 minutes)
• Film Strips
• Film Slides
• Electronic signs
• Neon signs
• Script writing
• Film library
• PR films
• Ad films
• Tele-films
• Film festivals
• Specialized audiece films - Youth, children, farmers
• Film shows

8. Photographs: -

• Press publicity photographs
• Product publicity photographs
• Photo feature
• News photos with press releases
• Photos for TV
• Photos in publications, exhibitions and ads
• Pictorial albums
• Photo contests
• Illustrations

9. Corporate Publications: -

• House journal (internal & external)
• Corporate profile brochure
• Annual Report
• Pamphlet
• Leaflet
• Newsletter
• Direct mail
• Posters, pictorials
• Stickers-badges
• Folders
• Catalogues
• Diaries
• Wall Calendars
• Table Calendars
• Pictorial albums
• Broadsheets
• Tabloids
• Wall Newspaper
• Showcards
• Product literture
• Books
• Booklets
• Handbooks
• Greeting cards
• Reference annuals
• Manuals
• Corporate reports
• Research reports
• Sponsored books
• Bill inserts

10. Visual Media (Exhibition): -

• Packaging
• Retailer display
• Product demonstration
• Exhibitions (pre-during-post-exhibition publicity)
• Celebrity visits
• Bulletion boards
• Open House
• Open days
• Sponsorship (sports, arts)
• Specialized exhibition (shoe-tech, homefair, household appliances, food fair, book fair)
• Trade fairs
• Mobile exhibition
• Information centres
• Product launches
• Corporate identity
• Road shows

11. Advertising: -

• Corporate Advertising
• Advertorials
• Product advertising
• Print media ads
• Electronic media ads
• Outdoor advertising
• Public service ads
• Classified ads
• Display ads

                                                                                             .........will continue in next session.........