Contd...ITMN Theory & PR.

7. Audio-Visual Media (Film): -
  • Corporate Film
  • Documentary Film
  • Feature film-short feature films
  • Animation film
  • Video film
  • News Magazines
  • Cartoon films
  • Quickies - (2-3 minutes)
  • Film Strips
  • Film Slides
  • Electronic signs
  • Neon signs
  • Script writing
  • Film library
  • PR films
  • Ad films
  • Tele-films
  • Film festivals
  • Specialized audiece films - Youth, children, farmers
  • Film shows
8. Photographs: -
  • Press publicity photographs
  • Product publicity photographs
  • Photo feature
  • News photos with press releases
  • Photos for TV
  • Photos in publications, exhibitions and ads
  • Pictorial albums
  • Photo contests
  • Illustrations
9. Corporate Publications: -
  • House journal (internal & external)
  • Corporate profile brochure
  • Annual Report
  • Pamphlet
  • Leaflet
  • Newsletter
  • Direct mail
  • Posters, pictorials
  • Stickers-badges
  • Folders
  • Catalogues
  • Diaries
  • Wall Calendars
  • Table Calendars
  • Pictorial albums
  • Broadsheets
  • Tabloids
  • Wall Newspaper
  • Showcards
  • Product literture
  • Books
  • Booklets
  • Handbooks
  • Greeting cards
  • Reference annuals
  • Manuals
  • Corporate reports
  • Research reports
  • Sponsored books
  • Bill inserts
10. Visual Media (Exhibition): -
  • Packaging
  • Retailer display
  • Product demonstration
  • Exhibitions (pre-during-post-exhibition publicity)
  • Celebrity visits
  • Bulletion boards
  • Open House
  • Open days
  • Sponsorship (sports, arts)
  • Specialized exhibition (shoe-tech, homefair, household appliances, food fair, book fair)
  • Trade fairs
  • Mobile exhibition
  • Information centres
  • Product launches
  • Corporate identity
  • Road shows
11. Advertising: -
  • Corporate Advertising
  • Advertorials
  • Product advertising
  • Print media ads
  • Electronic media ads
  • Outdoor advertising
  • Public service ads
  • Classified ads
  • Display ads
                                                                                             .........will continue in next session.........

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