Freedom of Expression

PR is more or less tend to be a magaement process rather than involving in other discipline. India PR industry is growing at an annual rate of 32-35% and likely to grow more than as estimated rate. Its siz to over US$10.56 billion by 2012 from over US$ 6 billion presently since corporates are relying more on PR professional to hike their brand imge to take maximum benefits of current economic boom and ofcourse the credibility demand that presently demeaning its importance from exemplary complex issues.   These findings are arrived at a random survey carried out by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) on "PR and ITS Future Prospects" in which over 500 PR professionals views were interviewed however. adds that a result of growing opportunites costs in PR industry. Releasing its findings, the ASSOCHAM Secretary General, Mr. D S Rawat said that over 90% of PR professional at entry levels with enthusiasm an...

12. New Media: The Computer The word processor The Internet E-mail Video Conference Video Magazine Internet news release Fax The website Podcasts Blogs Twitter, other social networking sites Desktop Publishing Discussion groups Portal Public Kiosks Online Journal E-magazine/Journal/e-zine Corporate Intranet/Internet Wikis RSS (Really Simple Syndication) Online Conference and Debates Interactive websites Online message boards Voice mail text/multimedia messaging Satellite media tours all kind of website 13. Non-Verbal Communication: Body angle Smile vis-a-vis Skin Colour Arms Hands Legs Gestures All six sense Note: All mentioned tools are only on basis of contemporary demand/supply in the PR industries. It may be standard or explicit to be fitted in every communication format.

"We shall have a new birth right of freedom when we born on this earth--and the government  of the people, by the people, for the people, shall not perish from the earth". Democracy can be of several types like-Parliamentary, Presidential and Direct. In Direct democracy, sovereignty is lodged in the assembly of all citizens who choose to participate. Let's take a note on how contemporary democracy in country like India is functioning...               4P                                   4C___________ People            ------       Criminalisation People            ------       Co...

Hello to everyone. Today I would like to highlight the reckoning sanpshot of newly re-shuffling of UPA government. Let's take a look now: - 1. Cabinet Changes: -          Minister's Name                (Gets-Ministery) Virbhadra Singh                  Small and Medium Enterprises Jaipal Reddy                       Petroleum & Gas C.P. Joshi                           Road Pawan Bansal                     Parliament Affairs 2....

7. Audio-Visual Media (Film): - Corporate Film Documentary Film Feature film-short feature films Animation film Video film News Magazines Cartoon films Quickies - (2-3 minutes) Film Strips Film Slides Electronic signs Neon signs Script writing Film library PR films Ad films Tele-films Film festivals Specialized audiece films - Youth, children, farmers Film shows 8. Photographs: - Press publicity photographs Product publicity photographs Photo feature News photos with press releases Photos for TV Photos in publications, exhibitions and ads Pictorial albums Photo contests Illustrations 9. Corporate Publications: - House journal (internal & external) Corporate profile brochure Annual Report Pamphlet Leaflet Newsletter Direct mail Posters, pictorials Stickers-badges Folders Catalogues Diaries Wall Calendars Table Calendars Pictorial albums Broadsheets Tabloids Wall Newspaper Showcards Product literture Books Booklets Handbooks Gree...

3. Traditional Folk Media :- Puppets Songs Dances Drama Street Plays Bhajans Keertans Magic Yakshagana (Karnataka) Burrakatha (Andhra Pradesh) Garba (Gujarat) Tamasha (Maharashtra) Balus (West Bengal) 4. Print Media (Newspapers) Press Release Features and Article Letters to the Editor Rejoinder or Clarification Press Conference Press Interviews-one-to-one briefing Press Tour Press Enquiries Press Kit Press Photo Factsheet Backgrounder Complaint with Press Council of India Press Clippings service (Media monitoring) Advance copies of speeches with embargo Daily Engagement Column Curtain Raiser Press Reception Specialized columns and specialized newspapers (commerce, business and sports) Media Advisories Guest Editorials Advertorials 5. Electronic Media (Radio) : - News & Current Affairs Media Release (Audio) Radio Newsreel Talks Radio Public Service Announcement Radio Interviews Radio Features Phone-in-programe Panel discussions Entert...

ITMN stands for -                      I - Intra and Interpersonal media (i.e meditation, word of mouth)                      T - Traditional Folk art media (i.e Bhajans, dance, drama, street plays, puppets)                      M - Mass Media (i.e press, radio, TV, film)                      N - New Media (i.e Internet, e-mail, blogs, twitter) This theory mainly used by Mahatma Gandhi during freedom struggle to mobilize the public opinion against British Colonial Rule. It is very useful to make better media strategy no matter whatever medium we use to transmit the message. Now, let'...